So, 4/1 = Pro +
with this formula I express my main idea, understandable modern design. Which I suggest to adhere to. You do not need to give people AGAIN typical T-shirts, sweatshirts and anoraks in two colors (or worse with camouflage on the top half of the jacket). Give people a T-shirt of good sporting fabric, a thick warm material jacket, a raincoat that will be made of a material that really protects against rain, but is more modern than tarpaulins or other polymeric materials that can not breathe. Fill the clear silhouettes with new details, correct the familiar patterns to the ideal and re-think the classics in modern materials and production possibilities. In the proportions 4 to 1
, where 4
is the fullness of understanding, and 1
is what makes the product unique.
I'll explain simply with examples. The most interesting player in the market of technological and casual clothes is Vollebak
. The brand alone with the slogan "We make the future of adventure gear" makes it clear that we will see what's familiar to us in a new look. They have it, they do not create incomprehensible images of ninjas or techno warriors, all these subcultural trends are not for their audience. They give their consumer, understandable for 4/5 product with a new effect, which its 1/5 is admired. And the desire to acquire.
This way a familiar windbreaker with its practical functions of wind protection, low water resistance (enough for light rain or run under the shower)
acquired the visibility properties at night SIMPLY + BRILLIANTLY. 4/5 is everyday
, this CASUAL includes convenience - ergonomic fit and articular cut, which will give freedom of movement, quality fittings and fabric. 1/5 is an experiment
, this is your branding - not a graphic placement of the logo, but a distinctive feature of your product.
On the example of VOLLEBAK The Solar Charged Jacket
we see 4/5 this is a three-layer fabric weighing 230 grams, wind and waterproof properties (up to 2,500 mm)
, seam sealing, articular cut of shoulders and sleeves. Just pay attention to the habitual for outdoor and sport clothes hood with a regulation on the back of the head. It is worth mentioning that you can fold the windbreaker into your own pocket and squeeze it into a small bag.
I hope that I have succeeded in this example, on the basis of the not a well-known brand in Russia, to explain how easy it is to win trust, respect and the desire to buy through simplicity and real branding.
I could go for other interesting POSITIVE examples, but I think we will meet with them often during the development of PRO +
Therefore, before I offer my vision of the design of clothing, and specifically a technological jacket, I would like to focus attention not for long on NEGATIVE examples, which can be expressed in one phrase ...